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Social Suite by Reputation.com

Social Suite by Reputation.com
Formerly Nuvi

Overview

What is Social Suite by Reputation.com?

The Social Suite by Reputation.com (formerly NUVI) is a social media intelligence platform. It is designed to listen, monitor, and engage, the social web. NUVI's patented bubble stream visualizes the social web in real time. Reputation.com acquired NUVI in…

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Recent Reviews

TrustRadius Insights

NUVI is a versatile tool that is widely used across various departments for different purposes. The marketing department relies on NUVI to …
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NUVI is the BEST

9 out of 10
October 08, 2018
Incentivized

Nuvi helps to bring real-time conversations to life! Without it, we'd be making less informed decisions about our client's social …

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Powerful tool

8 out of 10
May 05, 2016
Nuvi is used by our communications team to provide social media analytics on our campaigns and general brand awareness. It allows us to …
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Affordable insight

10 out of 10
May 04, 2016
We have been using NUVI across our organization for the past 6 months and are now using it as a tool on nearly half of our client …
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Pricing

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What is Social Suite by Reputation.com?

The Social Suite by Reputation.com (formerly NUVI) is a social media intelligence platform. It is designed to listen, monitor, and engage, the social web. NUVI's patented bubble stream visualizes the social web in real time. Reputation.com acquired NUVI in 2021.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Social Suite by Reputation.com?

The Social Suite by Reputation.com (formerly NUVI) is a social media intelligence platform. It is designed to listen, monitor, and engage, the social web. NUVI's patented bubble stream visualizes the social web in real time. Reputation.com acquired NUVI in 2021.

Social Suite by Reputation.com Features

  • Supported: Social Monitoring and Listening
  • Supported: Real-time Social Analytics
  • Supported: Social Media Research
  • Supported: Social Media Publishing
  • Supported: Page Analytic Dashboards

Social Suite by Reputation.com Integrations

Social Suite by Reputation.com Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Chinese, Russian, Spanish

Frequently Asked Questions

The Social Suite by Reputation.com (formerly NUVI) is a social media intelligence platform. It is designed to listen, monitor, and engage, the social web. NUVI's patented bubble stream visualizes the social web in real time. Reputation.com acquired NUVI in 2021.

Brandwatch, Quid, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Social Suite by Reputation.com.

Reviewers rate Social Analytics & Insight highest, with a score of 8.3.

The most common users of Social Suite by Reputation.com are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(54)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

NUVI is a versatile tool that is widely used across various departments for different purposes. The marketing department relies on NUVI to monitor online posts about the business and track shared links, providing valuable data over time. This enables them to generate reports that clients love, particularly in crisis situations. For the PR department, NUVI is essential in tracking mentions of the corporate office and divisions, helping them stay informed about internal company happenings and maintain community relations. Meanwhile, the Digital team finds NUVI useful for ad-hoc projects and continuous monitoring of mentions. They appreciate features like the ability to preview mentions before pulling them in and the informative dashboard provided by NUVI.

NUVI proves its worth by serving as a primary tool for brand monitoring, sentiment tracking, audience profiling, influencer identification, channel monitoring, and more. It benefits both day-to-day operations and high-level strategic decision making within an organization. Users find that NUVI helps drive significant ROI in social media ad spend while also providing comprehensive social media analytics and reporting, saving time in analyzing and building reports for clients. Whether it's social monitoring, listening, report generation, or identifying key influencers, NUVI has proven its value in the field.

Furthermore, NUVI plays a vital role in keeping track of online conversations about brands and industries. It serves as a useful tool for posting on social media channels, running analytics reports, managing properties on a corporate and property level, and synchronizing collaboration efforts for multiple properties. When it comes to customer distress tracking in real-time or keeping an eye on competitors' activities, NUVI excels in building community engagement, boosting sales, creating relevant content to increase visibility and shareability.

Moreover, NUVI is particularly valued during high-profile transitions where real-time social media monitoring is crucial. Customers benefit from identifying gaps in their social media activity and staying abreast of conversations surrounding their brand through NUVI. NUVI is praised for its ability to monitor mentions across all social networks, providing users with multiple perspectives in real-time. Thereby, it empowers users to implement a successful social strategy.

Organic conversations surrounding clients' products and services can be effectively tracked and analyzed using NUVI. It allows for brand monitoring, competitor tracking, and analysis of success or failure in social media marketing campaigns. Users appreciate the user-friendly dashboard and simple reporting features that enable them to easily share insights with executives. The sentiment tool provided by NUVI allows users to analyze data and make informed decisions to adjust campaign branding. Additionally, NUVI proves to be a valuable tool for finding brand champions and influential individuals for campaign promotions. It serves as a powerful reputation management tool that saves time and provides valuable information.

Users of NUVI have expressed their satisfaction with the support they receive from NUVI's customer success manager. While some users have expressed a desire for the ability to track LinkedIn data, they still find value in using NUVI to discover qualified individuals to reach out to on social networks and engage with them.

NUVI is widely used for reporting client social media campaigns, segmenting social media channels, monitoring competitor reach and activity, and monitoring conversations leading up to live events. It not only enhances social media service offerings but also provides interactive and detailed reporting, allowing users to quickly create profiles, monitor client intelligence, and generate customized reports.

Mobile alerts provided by NUVI keep users connected while on the go and ensure that they never miss important developments in their social media landscape. However, it is worth noting that some users have reported mixed experiences with NUVI's data and reporting capabilities, finding them time-consuming and not delivering the desired results. Additionally, there have been challenges reported by some users when attempting to cancel their subscription, resulting in frustration and a lack of transparency.

In summary, NUVI has proven itself as a valuable tool across various departments within organizations. From marketing to PR to the digital team, different teams benefit from its diverse range of use cases. Whether it's providing rich data for crisis situations or tracking community relations, NUVI helps organizations stay ahead in the ever-evolving digital landscape. With its comprehensive monitoring capabilities for brand mentions and sentiment analysis, coupled with detailed reporting features, NUVI empowers businesses to make informed decisions, enhance their social media strategies, and drive tangible results.

Easy-to-use interface: Many users have mentioned that NUVI's interface is easy to use and navigate. Some reviewers have stated that it is simple to set up monitors and access the various dashboards, making it a user-friendly tool for social media monitoring.

Powerful graphing capabilities: Several users have praised NUVI's graphing capabilities, which allow them to visualize mention volume and geography. This feature enables users to analyze data in a more meaningful way and gain insights into trends and patterns across different locations.

Excellent customer support: Numerous reviewers have highlighted NUVI's exceptional customer support. They appreciate the quick response times and effective problem-solving provided by the team. Some users specifically mentioned their account managers or client representatives as being helpful and attentive throughout their experience with NUVI.

  1. Lack of historic data: Some users have expressed a desire for NUVI to have the ability to pull historic data, as they find the current lack of this feature limiting in their analysis and decision-making processes.

  2. Chart export limitations: Users have found the chart export feature in NUVI to be lacking, as the exported images have white text which does not work well when inserting them into Word documents or PowerPoint slides. This has caused inconvenience and extra effort for these users when sharing their findings with others.

  3. Issues with search feature: Users have experienced issues with the search feature in NUVI, noting that it sometimes does not pull accurate results or any results at all. This inconsistency can be frustrating for users who rely on accurate and comprehensive search results for their social media monitoring needs.

Users of NUVI commonly recommend the following:

  • Refining the monitor for optimal results and considering the cap on mentions: Some users suggest fine-tuning the monitoring settings to achieve more accurate and relevant data. They also mention that the cap on mentions can pose a challenge for organizations with smaller budgets.

  • Speaking to a sales associate and knowing specific requirements: Users advise potential customers to have a clear understanding of their needs and objectives before investing in NUVI. They recommend speaking to a sales associate to determine if NUVI is the right fit for their company.

  • Taking advantage of customer support and integration capabilities: Many users highlight the importance of utilizing NUVI's customer support for seamless integration and real-life use of the product. They also recommend exploring NUVI's integration capabilities with other tools.

Overall, users appreciate NUVI as an effective tool for social monitoring and marketing management. However, they also caution about certain limitations, specifically in regard to sentiment data and Facebook analysis. It is suggested that potential customers thoroughly research and demo NUVI before committing due to its price point.

Attribute Ratings

Reviews

(1-22 of 22)
Companies can't remove reviews or game the system. Here's why
Score 4 out of 10
Vetted Review
Verified User
Incentivized
We use NUVI primarily for social listening and monitoring on behalf our clients. NUVI works best as a solution for specific campaigns vs. umbrella brand social listening, as the number of posts, shares, etc., on a specific campaign are easier to track. Our clients see the value in the tool as it demonstrates the social reach of offline marketing campaign initiatives.

  • Easy to use interface; set up monitors and go
  • Compelling visuals & ability to export PDF reports
  • Multiple monitors on one account vs. having to set up different accounts per client/monitor
  • Responsive to customer service inquiries
  • Ability to access training/tools to fully understand the tool's capabilities
  • Limitations of working in NUVI in other browsers outside of Chrome
NUVI is a good solution for those interested in basic social listening and monitoring. The cost structure of NUVI also works better since it's based on the volume of mentions overall vs. the number of monitors, clients, etc., who will be using the tool. There are a variety of other tools that may work better at an enterprise level of social monitoring, sentiment and engagement via the platform.
Lauren Kelley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
NUVI is being used by the marketing department, specifically with our social media team. We support other members of staff with listening requests around big client events or ongoing support. It allows us to stay on top of what is being posted online around our business and track any links that are shared. The tool gets better the longer you use it as it collects rich data and you are able to compare time periods together. Our clients also love the generated reports that NUVI creates. It's extra helpful in crisis situations.
  • NUVI does a nice job of sentiment scoring. No computer program is perfect, however it is much better than other social listening tools that I have tried.
  • NUVI does an excellent job of tracking specific URLs that you want to measure.
  • NUVI has a sophisticated email alert system that comes in handy when clients are experiencing a PR crisis. We are able to receive automatic alerts when conversation volume increases.
  • I wish that NUVI was able to pull historic data.
  • I wish NUVI's chart export was a bit better. When you save them as images, the text is white, so it doesn't work well if you want to put them in a Word doc or PowerPoint slide.
  • The way that NUVI displays Tumblr re-blogs is repetitive and isn't very helpful when reviewing mentions.
NUVI is great for ongoing listening, especially for long-term clients. If your monitor is already set up, the platform is great in a crisis situation. If you don't have previous monitors created, it can be less helpful if something pops up out of the blue since it cannot pull in historic data. NUVI is better for more experienced social/digital team members as there is a learning curve when you first use the software.
Rob Huxley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
NUVI is a great tool to help segment social media channels into easily digestible pieces. We used NUVI to help monitor our social media activity, and also it was a great tool to help us monitor competitor reach and activity.

The dashboard makes it very easy to use, and the biggest plus to this platform was the simple reporting that has. It made sharing the insights very simple with the other executives on the board.
  • Social media management and monitoring
  • Reporting and analytics of social media channels
  • Campaign monitoring and analytics
  • Easier set up of campaigns and more walk through videos
Great for setting up monitoring and reporting of social media campaigns - It allows you to easily and quickly set up your channels, hashtags and other forms for tracking.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Broadly, we use it to track brand, competitive, and industry terms for our clients. For most clients we are tracking brand terms to aid with community management and tracking overall social share of voice, as well as some broader terms to identify opportunities for proactive content. We also use it to track hashtag contest entries.
  • Advanced Twitter search (any terms , handles, hashtags, or URLs)
  • Detailed analysis of search results (sentiment, categorization, emotion, rough reach/spread of each)
  • Visualization of mention volume and geography
  • There are various quirks and bugs that become apparent as you use the tool more. Nothing that completely ruins the experience, but they can be nagging.
  • It didn't seem to pull in every use of some particular Instagram hashtags that we were tracking. Instagram reported a good bit more than NUVI did.
  • Better historical data (for collection and prediction). Currently it can pull from the last 30 days of Twitter data, which can give you some idea of volume moving forward, but in some cases it's a vast underestimate for the actual volume you'll get from all data sources. Also, if you're looking for previous mentions of your search terms beyond 30 days, then you're out of luck.
NUVI is a great tool if you're tasked with monitoring conversation about any topic you need across the social web and can anticipate exactly what you need to be collecting data around. In that regard, it's great for setting up as you're putting together a campaign, and you will find it useful both as the campaign progresses and after the fact. Where it's not particularly useful is after (or even during) a campaign and someone wants you to go back through and find conversation data from the beginning. As I mentioned before, there is 30 day historical Twitter data, but that is only one of the many handfuls of social platforms NUVI can search through, and it's a relatively short amount of time for historical data.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Mainly social listening, with occasional community management. The tool is used within the social media team, though requests come in from the entire agency for monitoring social conversation on potential new clients, clients whose social media we don't manage, etc. This also comes in handy for any crisis communication situations for any client.
  • Social listening is great! Pulls all info, has a variety of options that can be included into the monitor (you can have unlimited monitors, but are limited to a set number of mentions), and monitors can be easily paused and edited. Great for quick, flexible situations and they are thorough.
  • Customer service is great! I've never had a bad experience with vendor reps, but our NUVI rep was great. Consistently check-in with relevant info for our clients, demonstrating he monitored our pages to stay up-to-date and thought about optimizations that sometimes my team hadn't considered. Also, flexible. He made himself available.
  • Reporting is nice. There are more thorough reports out there, but it does a good job of compiling the info from the monitors and providing some high level information on your social channels. A good thing to add to existing reports. Our team regularly used the visuals generated from these.
  • Personally, I felt like Instagram-specific features were missing. Now that profiles are more private and Facebook owns the platform, I understand how much harder it is to pull mentions. However, I would've liked to see more Instagram functionality incorporated.
  • There is a daily mention limit. If you have monitors with a high mention count, apparently the platform stops counting mentions after a certain amount and will pick it up the next day. It never made sense to me and we ran into some issues with this. They were, however, quick to fix these.
Great for social listening, especially if you have multiple clients. Also great for community management, but there are better tools.
Casey Baker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It was strictly being used to help support social media marketing strategies. It was extremely beneficial in day to day operations as well as high-level strategic decision making. It actually allowed me to manage the entire social media strategy without having to hire another support person. It also help drive over a 1500% ROI in social media ad spend.
  • Social media listening
  • Content publishing, scheduling, and posting
  • Strategic social media decision making for our industry
  • None that I can think of - every issue I had with Nuvi they fixed within three months of me signing up for the program
I did thorough research on social media listening programs and used free publishing software before Nuvi; however, the combination of all benefits as well as the responsiveness of my account manager and development team (literally adding capabilities to their software because of my requests) made Nuvi the easy choice! I would only consider them again for my next company.
Matthew Ledford | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We were looking for a tool to help enhance our social media services offerings and I came across NUVI! One of the things it does above and beyond the tools used for publishing only, is to help monitor both the content and the sentiment of social conversations in a very interactive and graphic way.
  • Powerful graphing capabilities
  • Multiple targets for brands or topics
  • Great onboarding and ongoing team support to help users get up to speed with a very powerful toolset
  • It is a very robust toolset once you learn the language and how to exclude content that isn't a fit. It could be a little more intuitive.
  • Their annual agreements seem to be an outdated concept in the current internet SaaS world.
  • Most appropriate for larger businesses and agencies monitoring brand sentiment.
  • Less appropriate for small businesses with low traffic levels.

At a later time, we may come back to this tool but we found it was beyond our needs at the time and far more powerful than we needed for serving our current client base.
Jenn Stark | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
My primary clients are publishers and authors, who seek to understand the conversations centered around books and writing/reading. The biggest benefit I was able to bring was to be able to show clients how their key competitors were leveraging social media, which helped my clients establish best practices and new ways of thinking about their time on social media.
  • Social Media Conversation tracking - thorough and solid reporting
  • Influencer Tracking - a key metric and surprisingly useful
  • Customer Service - my client representative Brandi blew the doors off! Every time I needed her, she was responsive and creative with solutions
  • Accurately identifying targets who share the same name, but are different entities.
  • More thorough Facebook reporting
  • More customized reports
It's not ideal for a single user because of the price point, but for any small company on up, it's very valuable!
Ciara Dawson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
My company has been using NUVI for about 2 years now and we have loved every bit of it. It is currently used by the PR department to track mentions of our corporate office and our 30+ divisions. NUVI has truly helped us stay aware of what's happening within our company (on the Internet). We're the parent company of over 30 divisions, and a lot of times it's hard to be on top of what each division is doing in its community. With NUVI pulling mentions from all over the Internet, it has become drastically easier to keep track of community relations involving our divisions. Our senior management appreciates it, too!
  • Reporting feature allows you to build unique, detailed reports based on your preferences
  • Social stream allows you to see updates in real time and has a very attractive view
  • Customer service is always helpful, responsive, and attentive
  • Dashboard is very inviting and appealing
  • Search feature can sometimes not pull accurate results or any results at all
NUVI is well-suited when it comes to looking for relevant conversations to join. In our industry, we want to be the leader, and in order to do that, we have to be aware of what's trending. NUVI definitely helps with that due to its ability to create various keyword monitors and pulling mentions from all over the Internet in each of those monitors.
May 03, 2016

Nothing but issues

Jessica Petro | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Wanted to use it to monitor social channels, engage with influencers, track social engagement, and schedule posts to various social media channels. It is being used by myself. So far, it has not addresses any issues. The IDEA of it is great, does it work as well as they sell you on? If you are a HUGE business, sure it might, but not without a lot of work to decipher all their graphs, skim through activity one grueling minute at a time, and click on hundreds to thousands of bubbles INDIVIDUALLY to engage with people. If you are a small company, forget it. This service will be a complete waste of money. Not to mention they will say whatever they need to to trick you into a contract and then bind you to it for an entire year.
  • Good idea in theory
  • If it worked as well as they say and didn't require so much work, it may be beneficial
  • Looks nice
  • I dislike that they don't send invoices at all before you are charged and if you try to access invoices in your account, don't worry you can't because they don't exist there.
  • I dislike that we were told we had a 30-day no-contract trial that wasn't even long enough to build up enough useful data to see if it was even worth the $300/mo they charge. Not only that, we are such a small company with so low of mentions it has been COMPLETELY useless. They don't care, they just want your money. And because we emailed them a few days after the 30 day trial (including weekends) they "talked to their lawyers" and "the lawyers" just couldn't let us out of the contract. How desperate are they that they need our $300/mo if they have such large companies on board that they brag about on their website?
  • I also dislike how there is no useful way to engage with Instagram. If you have 1,000 bubbles of engagement you have to click them all individually and change the color to know what you have even checked or not checked. It is tedious, time consuming, and a complete waste of time. I don't even know how large companies manage this because of how much work it is.
  • Monitors are hard to set up, you have to specify and narrow down SO much just to tailor it to what you need. You can't be too broad, but you can't be too specific. They will ask to set up calls all day to waste your time just telling you all the work you need to do to get it right.
  • ZERO benefits. We are too small of a company and it is completely useless. They didn't have any sympathy for our less than 100 mentions a day and have bound us to the contract anyway. Cell phone providers don't even lock you into contracts any more. I think they are extremely desperate for money.
NUVI may be well suited for large companies, but not without having to put in a ridiculous amount of effort to set up, customize, and manage it. It requires so much time just to gather data and build it up, that by the time you feel like it may be having some sort of an impact, you've already invested thousands of dollars into it.
Laurel Wilde | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Nuvi to build magical monitors, that help me listen to angry people and provide my service as a solution to their distress in real time. It's being used by the social media and marketing department for now, as well as the entire organization to keep an eye on our competitors. It helps us find and build our community, push sales to people who are interested, and listen to the conversation about the market as a whole. It helps us come up with new strategies, create relevant content that increases visibly, shareability and as such, potential for virality.
  • Account management: Amber, my sensational, informative, creative, personable, business savvy Nuvi rep is some sort of magical fairy woman sent to me from the depths of internet wisdom.
  • I cannot express how great the customer service is at this company. With me from the very start, having a Nuvi rep by my side has made a huge difference in my understanding of the product as a whole. Not only have I been able to create intuitive, specific monitors, but the leads we found helped us build our entire community.
  • The visualizations, particularly in the stream view are INSANELY intuitive. Putting data into a visual format makes it easy to understand, easy and almost FUN to interact with, and easy to analyze, read and access for social strategy. Totally what sold me on the product in the first place:)
  • I'm sure there are places, but I'm quite content for now:)
Nuvi is particularly effective at tracking emotional sentiment across a platform. When you want to know what emotional force is driving a particular piece of conversation, Nuvi helps you see the heart of the problem, and interact with the people involved, accordingly.
February 25, 2016

NUVI: Such a great tool!

Kimball J. Palmer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We held a live event and monitored the conversation leading up to the event and the day of. With such high volume coming in, we used the sentiment tool to go through all of the data. From the sentiment tool we were able to make the decision to adjust our campaign branding. Because of the real time monitoring, we were able to direct people on how to join the event when people mentioned us with questions.
  • Real-Time listening
  • Engagement
  • Amazing support!
  • Publishing
  • LinkedIn Data
NUVI is perfect for campaign monitoring, customer outreach, and influencer programs. The ease of use and ability to navigate quickly made NUVI the perfect fit for real-time event monitoring as well.
February 22, 2016

Great Tool!

Brian Siddle | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use NUVI to monitor social media activity as it relates to our clients. It's also a great tool for content marketing (discovering new content ideas, measuring the impact of what we create, etc.). We've also been able to use it for some experimentation and trend discovery. Overall, it has become a pretty important part of what we do.
  • Combines visuals and data so it's easy to understand.
  • Allows for deep dives into social media data.
  • Easy to make customized reports.
  • Initially it can look a bit daunting but the tutorials and training really helped answer any questions.
I'd recommend NUVI If you are focused on social media listening, content marketing and diving deeper into online data. It's a nice step up over the free tools that are available.
February 17, 2016

I adore Nuvi

Theresa Potratz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
While I was making the decision to join Smarsh, I made the requirement of getting Nuvi part of my employment package. In order to successfully implement a social strategy we needed a comprehensive social media listening tool. Nuvi was the best tool I have ever seen in this space. Their support is amazing. I really appreciate being able to reach out to my customer success manager and she has always been prompt and great at making my job easier!
  • Social listening.
  • Facebook user analytics through their Audiences tool.
  • I would like the see the sentiment tool have learning capabilities.
  • I wish the editing of dashboards would auto-update the others.
If you're trying to grow your social footprint, you need NUVI.
Paul June | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
NUVI is one of my agency's primary tools to monitor the digital/social market as well as measure the success of our clients' campaigns. My team of four all understand the power of NUVI and how to use it. We look at it as a game changer in positioning us as industry experts within social media. The problem it addresses is the ability to monitor and react in real time to social media and tap into the latest trends.
  • Provides us with key influencers who are participating in targeted social conversations allowing us to jump into the conversation.
  • Allows you to view and measure positive sentiment and negative sentiment providing you the ability to speak up real-time and shift the conversation and drives sales/ROI.
  • Real time monitor of the social space from trends/hashtags, influencers and regions AND the ability to jump in and chat it up
  • Additional add-on features does not sit right. For example, you fall in love with the platform and feel you are monitoring Facebook correctly to then be told there is a new tool available with better analytics at an additional $50+ cost. Feels a bit like bait and switch. I understand they are just trying to monetize things better, but it just does not feel right.
  • Integrate a bulk loader for content to load mass automate content.
  • Provide content suggestions for campaigns.
NUVI is an important part of one's business who looks at social media as their primary marketing channel. It's like turning the light on in a dark room!
Ryun Hobbs | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Our Digital team uses NUVI to mostly do ad-hoc projects as necessary, with a few monitors set up to continually track mentions. We are pretty happy with most of what NUVI has to offer, and the social listening reports we crafted from the listening (separate from their own reports) have helped us win some business.
Pros of using NUVI:
- I have had no trouble with their customer service, and our account manager is helpful and understands what we need to do. She doesn't push us to spend more if we their solution is not the right one for us.
- Being able to preview mentions before pulling lets us preemptively block unrelated mentions.
- The dashboard provides a lot of useful information, and you can always extract more details such as top keywords and sentiment analysis.
- The reports you can pull from the platform has its own uses and has been helpful in giving more context to our own crafted reports.

Some improvements can be made, however:
- It is a bit tedious to weed through non-related mentions that get pulled in or to change sentiment in bulk.
- Their updates are not as frequent as some other online platforms I have used and don't always include updates about suggestions we made.
  • Brandi, our account manager, has been very helpful so far. She knows that we mostly use the social listening for ad-hoc reports and less often for continuous listening, so she informs us but doesn't push new features if they are not appropriate for that purpose.
  • We have been able to make cleaner mention pulls with the mention previews. For example, we noticed some strange keywords being used around a certain celebrity that we wanted to research (they were coming to Broadway in a musical). We noticed that there were random diet-related mentions that used this celebrity's Twitter handle for bigger awareness. We blocked that and a few other unrelated mentions before pulling the data.
  • It would be nice to have a more aggregate way to delete unrelated mentions and change sentiment on mislabeled mentions. Right now, you have to scroll through the "Back" and "Next" pages to look at different time ranges, and it can take a long time to clear them all.
  • One thing that we suggested a while ago but never got an update on was to be able to change sentiment/delete mentions from a specific time. We noticed that during one of our ad-hoc projects, there was a big pocket of unrelated mentions in one particular evening. Instead of being able to lump these mentions together and delete them, we had to do the above method of searching for these mentions and deleting a few at a time.
NUVI may be more appropriate for long-term listening, but it can be helpful for one-time projects as well, the way we do it. Their audiences and Facebook metrics service offering also looks very useful, so when you want to dive deep into a Facebook page's performance and sentiment, that would likely be the product I look into.
Jon Austin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I've implemented NUVI for two companies going through difficult, high-profile transition events. Both organizations needed real-time, comprehensive social media monitoring for use by their marketing, legal and operations groups.
  • Excellent visualization of social media news streams.
  • Comprehensive coverage of multiple social media platforms.
  • Excellent support.
  • Unless you work with it on a regular basis, NUVI can seem complicated to set up and modify.
NUVI seems useful in a variety of circumstances.
Kevin R. Curtis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

We use NUVI as our white labeled solution for social media, big data analytics and visualization engine. It has a comprehensive social media analytics engine for understanding global or localized sentiment in different languages pulled from the top 10 social media sites and over 4M RSS feeds. We use it to address following issues for clients:

  • Determine global threat vectors for the federal and national security market
  • Determine national hot topics / flash points for commercial, homeland and national security markets
  • Provide the ability to leverage social media to analyze the social profile of an individual for federal agencies that require background checks.
  • Social media analytics engine to understand global or localized sentiment.
  • Broad set of languages and social media data pulled from the top 10 social media site and over 4M RSS feeds.
  • Great customer support.
  • Compelling Visual BI.
  • Facebook APIs have been terminated and a separate service must be purchased to gain direct Facebook intelligence. However, the action is more related to Facebook’s business decision and a work-around has been devised by NUVI.
NUVI can be tailored for any scenario. One must spend the time to get fully trained by the knowledgeable and professional customer account reps. Try several monitors to understand the nuances of the big data analytics engine, situational awareness dashboards and the report generation mechanisms.

Christa Robbins | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Nuvi is my go-to platform for following in-depth conversations about my brand, scheduling posts, and gathering audience insights. The analytics and insights I gain from Nuvi are shared within my department and with upper-level administrators in my organization. I'm using Nuvi to manage my social networks in one, easy-to-use location. Nuvi does just that. I can monitor mentions from every social network from multiple perspectives in the blink of an eye.
  • Nuvi's customer service is top-notch. If I ever have a problem, which is rare, I can count on it being solved within a few hours.
  • Nuvi makes keeping up with social media FUN - with its beautiful interface and natural, easy-to-use capabilities.
  • Nuvi has it all - monitoring, publishing, reporting and audience insights!
  • I'd like to see Nuvi include more audience insights in their generated reports.
Nuvi is perfect for social media monitoring, and its publishing capabilities are getting better and better.
Stuart Call | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We want to listen to the conversation about our brand and better shape our campaigns based on our consumers’ wants and needs. Nuvi enables us to do that.
  • Beautiful user interface.
  • Visually stunning.
  • Enables you to effectively monitor the conversation taking place about your brand through social media.
  • Superior analytical software.
  • Live monitoring provides instant ability to connect and engage with EVERYONE!! Not just those who show up in your feed.
  • Comprehensive reports provide immediate feedback that is easy to understand.
  • Detailed analytics facilitate the monetization of social media platforms.
  • Quick and helpful customer support.
  • Presentation mode provides impressive insight to the casual consumer.
  • Sentiment tool is not entirely accurate. However, sentiment is easily corrected by the admin.
  • Historical data is not easy to find. Would be nice to pull numbers/data on keywords that trended that you were not originally tracking.
  • Would be nice to have more analytics regarding Instagram (this is probably hindered by the amount of data Instagram will actually let you see).
Nuvi is extremely well suited in listening to social media conversations surrounding our brand
Score 1 out of 10
Vetted Review
Verified User
NUVI is supposed to give you a more in-depth ability to listen across social channels, and while this may be true, I found the data and reporting takes a lot of time to figure out and sift through and did not exactly deliver the result I was looking for, which was intelligence around keywords, conversations, twitter hashtags, negativity ratings, etc. The other thing to be aware of, that is not made explicitly clear on the website or in pre-purchase conversations is that you have to sign up for a year long contract at a minimum of $300/month, so make sure before you sign on that the tool will deliver what you need for that monthly expense.
  • If you want to read Twitter feed for specific keywords, it works, but other tools do this for much less money and are easier to use. They say you don't have over usage fees, but that's not true. You go over your "mentions" and they try to make you go from $300 to $500/month.
  • You can get a glance at your own and competitors twitter feeds and see a heat map of the world where your search terms are being talked about socially.
  • Make it super clear you are signing a one-year contract and also that it will automatically renew.
  • Make it clear that if you do set up the monitors correctly, you WILL go over and have to pay more than $500/mo for the tool that is really hard to use.
  • Make it clear that it's really about Twitter and no LinkedIn and if you include RSS, Tumblr or Reddit feeds, you will go over immediately.
I have found that using a combo of tools like Buzzsumo and Nimble together, for less than $100/mo, provided me with the intel I needed in a very intuitive easy way with no annual contract, or a tool like SalesForce or HubSpot - costly but more worth it depending on your goals. Pretty much, I have used HootSuite, Buffer, HubSpot, Buzzsumo, Nimble, various Twitter tools and have found them all to be super useful for social media and inbound marketing.
June 26, 2015

Beware of NUVI

Score 1 out of 10
Vetted Review
Verified User
What began as a shiny new tool we hoped would lead to actionable insights into social conversations surrounding our brand turned out to be something not useful to our company. We had difficulty filtering out posts and mentions that didn't apply (even after seeking help from their customer support) and all the bells and whistles didn't really give us information to act on. It was a classic case of data overload. But things got really bad when we tried to cancel our subscription. The contract we signed never explicitly said that the 12 month subscription we originally signed for would automatically renew for another full year. We were not provided any notification or chance to opt out at the end of the contract and were not notified when it auto-renewed. Not realizing that this had happened I contacted them to cancel and was given the run-around. When I tried to escalate this their account rep just patronized me, mislead me and strung me along, drawing out the whole process instead of just letting us go. A highly frustrating experience, especially for such a small company that should be working harder to make customers happy, even if that means letting us go. I would have recommended their tool to other organizations with different situations and needs but now all I'll do is bash them.
  • The editable report tables are nice
  • Their contract is not clear and their customer service is terrible
  • There's too much data to make sense of and their filters don't work as well as you'd think
  • The alerts we had set up weren't capturing earned media references as quickly as other tools we have
  • The word stream looks cool but it never lead us to any changes or new action items. It's just another fancy way to sort and display data
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